a man named Brian Niccol is now in charge of Starbucks, a big coffee and snack place. People are excited because they think he can help Starbucks do better. Starbucks has been having a hard time because their sales have been going down. But now, people think Brian can make Starbucks fun and tasty again. Read from source...
"Brian Niccol Is The 'Key To A New Starbucks', Says Jim Cramer: 'Turnaround Can' t Happen Overnight'".
Brian Niccol Is The 'Key To A New Starbucks', Says Jim Cramer: 'Turnaround Can' t Happen Overnight' - an article on Benzinga. Jim Cramer has expressed his faith in the new CEO of Starbucks, Brian Niccol, to steer the company out of its current difficulties. Cramer is optimistic that Niccol, who was the CEO of Chipotle Mexican Grill before his appointment at Starbucks, will bring in the necessary changes to revive the company's fortunes. According to Cramer, Starbucks needs to reclaim its old mantle as the 'third place,' and this turnaround can't happen overnight. The company's stock surged by 24.5% following the announcement of the new CEO, indicating investor confidence in Niccol's ability to turn things around.