A big company or person decided to bet that Ulta Beauty's stock price will go down soon. They bought something called "puts" which gives them the right to sell Ulta Beauty's stock at a certain price in the future. If the stock price goes down, they can buy it for cheap and then sell it for more money, making a profit. This shows that these people think Ulta Beauty might not do well in the near future. Read from source...

- The article has no clear structure or logical flow. It jumps from mentioning the big-money bearish trades to retail traders should know without explaining why they should care or what implications these trades have for Ulta Beauty's stock price.

- The article uses vague and ambiguous terms such as "investors with a lot of money" and "somebody knows something is about to happen". These phrases do not provide any specific or actionable information for the readers who want to learn more about the options market and Ulta Beauty's performance.

- The article relies heavily on speculation and conjecture rather than facts and data. For example, it claims that "when something this big happens with ULTA, it often means somebody knows something is about to happen". This statement lacks evidence or reasoning behind it. It also contradicts the previous sentence where it admits that they do not know who made the trades or why they did so.

- The article fails to provide any historical context or comparisons with other similar companies in the same industry. For example, it does not mention how Ulta Beauty's options volume and sentiment compare to other beauty retailers such as Sephora or Lush. This would help the readers understand if the trades are unusual or typical for this sector.

- The article does not address any potential counterarguments or alternative explanations for the bearish trades. For example, it does not consider that the big-money traders might be hedging their existing positions or taking advantage of a temporary price drop due to external factors unrelated to Ulta Beauty's fundamentals.