Netflix made a report about what people watched on their platform between July and December 2023. They found out that people watched more than 90 billion hours of shows and movies. Some of the most popular things were "Lupin," "Leave the World Behind" and "Leo." People also liked watching things in different languages, like Korean, Spanish, and Japanese. Even some older shows did well, like "Grey's Anatomy" and "Suits." This is good for Netflix because it means people enjoy their original content. Read from source...
- The headline is misleading and sensationalized. It implies that everything one needs to know about Netflix's engagement report can be found in the article, which is not true. There are many details and nuances that are omitted or glossed over by the author.
- The article lacks proper citation and attribution for its sources of information. For example, it does not mention where it got the figure of 90 billion hours watched on Netflix in the second half of 2023, nor does it provide any evidence or analysis to support its claims about the performance of different genres and languages of content.
- The article uses vague and subjective terms to describe the data and trends. For example, it says that "Netflix's original content dominated" the most-watched movies and TV shows, but does not define what constitutes "dominance" or how it measured it. It also implies that non-English content performed well because of Netflix's increased investment in producing such content, but does not explain the causal relationship or provide any data to back it up.
- The article relies heavily on anecdotal evidence and popular opinion to make its points. For example, it mentions that "Young Sheldon" received 88 million views, but does not explain why or how this is relevant to the overall engagement report. It also cites the recent roast of Tom Brady as a missing entry from the report, but does not analyze how it would have affected the results or what it says about Netflix's strategy and audience preferences.
- The article uses emotional language and hyperbole to create a positive spin on Netflix's performance. For example, it calls "Leave the World Behind" one of the most popular Netflix films ever, but does not provide any comparison or context to support this claim. It also praises the continued performance of original content as an encouraging sign for the platform, without acknowledging the potential challenges and risks that Netflix faces in terms of competition, retention, and innovation.
Positive
The article reports on Netflix's second engagement report that covers viewership in the second half of 2023. The data shows that Netflix's original content dominated the most-watched movies and TV shows, with non-English and non-original content also performing well. This indicates a strong performance for the platform and is an encouraging sign for investors. Additionally, the high viewership of foreign language content reflects Netflix's increased focus on producing such content. Overall, the sentiment of the article is positive.
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