A company called Principal Financial helps people with their money and pays some of its money to the people who own its shares. This is called a dividend, and it's a way for the owners to make extra money from the company. The company is doing well and expects to make more money next year, so it can keep paying the dividend. This is good news for the owners, because they can make more money from the company without having to sell their shares. Read from source...

- The article title is misleading and clickbaity: "Principal Financial Could Be a Great Choice"
- The article is mainly focused on the dividend yield and growth of the company, but does not provide any analysis or comparison with other financial companies or the market average.
- The article uses vague and unsupported statements, such as "getting big returns from financial portfolios" and "investors often view it by its dividend yield".
- The article does not mention any risks or challenges that the company or the sector faces, nor any competitive advantages or unique value propositions.
- The article ends with a shameless promotion of Benzinga's services and products, which is irrelevant to the topic and detracts from the credibility of the article.

Neutral
Article's Topic: Principal Financial (PFG) is a financial services company that provides retirement, insurance, and asset management services. The article discusses the company's dividend yield and dividend growth, as well as its earnings growth potential.
Article's Tone: Informative and objective
Article's Strengths: Provides relevant data and analysis on the company's dividend performance and earnings prospects.
Article's Weaknesses: Does not provide a clear opinion or recommendation on whether to buy, hold, or sell the stock.