Apple just released their newest version of their iPhone, the iPhone 16. This is the phone that most people are going to want to buy. The company that makes the most of these phones is called Apple.
In the last few months, Apple has sold a lot of these new phones. They sold so many that they beat their own sales record. This means they sold more phones than they ever have before in the same amount of time. This is really good for Apple because it means they are making a lot of money.
But, there is another company that sells phones too. This company is called Samsung. Samsung sells phones that are very similar to the iPhone 16, but they aren't exactly the same.
In the last few months, both Apple and Samsung have sold a lot of their phones. But, Samsung sold a tiny bit more than Apple did. This means that Samsung is the most popular phone company right now.
However, this could change soon. Apple is going to release a new version of their phone in a few months. This new version will have even more features and will probably be even more popular than the current version.
This is all good news for Apple and Samsung. It means that more people are buying their phones and they are both making a lot of money.
In the future, it's possible that Apple could become more popular than Samsung again. But, for now, Samsung is winning the race to sell the most phones.
I hope this explanation helps you understand what's happening with Apple and Samsung.
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Summary: The text talks about Apple's iPhone 16, which reported record sales in Q3, nearly rivaling Samsung in terms of market share. Canalys revealed that both tech giants secured an 18% market share. Samsung's share fell by 3% from the previous year, while Apple experienced a 1% rise in its market share. Samsung had launched its latest smartphones in July, while Apple introduced its iPhone 16 series in September. The success of the iPhone 16 series can be attributed to sustained demand for the device and older models. Apple's sales performance is expected to continue its upward trend into 2025, supported by Apple Intelligence.