A company called Nokia makes things that help phones and computers talk to each other, like big wires or tiny machines. But last year, they didn't make as much money as before because some of their parts were not selling well in different places around the world. They also made a deal with Apple, Samsung, and other companies to use their ideas for new things. Nokia thinks this year will be tough at first, but then it will get better later on. Read from source...
- The article does not provide any clear explanation of why Nokia's sales declined despite the big deals with Apple and Samsung. It merely states the facts without any causal analysis or contextualization. A better article would have explored the possible reasons for the sales slide, such as increased competition, pricing pressures, product mix, customer preferences, etc.
- The article uses vague and misleading terms to describe Nokia's performance, such as "challenging environment" and "moderation in the pace of 5G deployment". These phrases do not capture the magnitude or nature of the challenges that Nokia faces or the opportunities that it may have. A more informative article would have used specific indicators, such as market share, revenue growth, profit margin, customer satisfaction, etc., to measure and compare Nokia's performance with its competitors and industry benchmarks.
- The article does not present any balanced or objective analysis of Nokia's strengths and weaknesses, opportunities and threats, or internal and external factors that affect its performance. It only focuses on the negative aspects of Nokia's situation and ignores the potential positive impact of its long-term deals with Apple, Samsung, Honor, and OPPO. A fairer article would have acknowledged both the challenges and opportunities that Nokia faces and how it plans to overcome them or capitalize on them.
- The article does not provide any projections or forecasts for Nokia's future performance based on its historical data, current trends, and industry outlook. It only gives a vague range of sales growth and operating profit for 2024 without explaining the assumptions or methodology behind them. A more helpful article would have estimated the potential impact of its deals with Apple, Samsung, Honor, and OPPO on Nokia's future revenues, profits, cash flow, and dividend policy.