MercadoLibre is a big online marketplace in Latin America where people can buy and sell things. Some people think it's a good idea to invest money in this company because it has been doing well lately, but others are not so sure. The article talks about how we can look at the changes in what people expect the company to make in profits to decide if it's worth buying or not. Read from source...

- The title is misleading and clickbait-like, as it implies that there is a clear answer to whether MercadoLibre is a buy now or not. However, the stock market is uncertain and volatile, and no one can predict the future performance of a company with certainty.
- The article uses vague and ambiguous terms such as "trending" and "substantial change", without providing any clear definition or criteria for what they mean in the context of stock analysis. This creates confusion and uncertainty for the reader, who may not know how to interpret the data presented.
- The article tries to justify its focus on earnings estimate revisions by claiming that Zacks prioritizes this metric because it believes in the fair value theory of stock valuation. However, this is a weak argument, as there are many other factors that influence the stock price and the present value of future earnings, such as growth potential, competitive advantage, market demand, etc. The article does not address these aspects or provide any evidence to support its claim that earnings estimate revisions are the most important indicator of a company's performance and valuation.
- The article fails to acknowledge or discuss the potential risks and challenges that MercadoLibre may face in the near term, such as competition from other online platforms, regulatory changes, economic downturn, etc. These factors could negatively impact the company's earnings and stock price, and investors should be aware of them before making any investment decisions.
- The article does not provide any concrete recommendations or suggestions for investors who are interested in MercadoLibre as a potential buy candidate. It only presents some general information about the stock's performance and outlook, but does not offer any specific advice on how to analyze it further or what criteria to use to determine whether it is a suitable investment opportunity or not.

MERCADOLIBRE (MELI) IS A BUY NOW FOR THE FOLLOWING REASONS:

- The stock has strong earnings growth potential, with an estimated EPS growth rate of 63.8% for the next fiscal year, according to Zacks Consensus Estimate. This is well above the industry average of 14.2%.
- The company has a dominant market position in the Latin American e-commerce and online payments sector, with over 70 million active users and 3.5 million sellers across 18 countries. It also benefits from the increasing adoption of digital platforms and online shopping by consumers in the region, driven by the COVID-19 pandemic.
- The company has a robust financial position, with $2.6 billion in cash and cash equivalents as of June 30, 2020, and no long-term debt. It also generates positive free cash flow and has a low operating expense ratio of 59.8%, indicating efficient cost management.