A company called Clicks Technology made a keyboard that you can attach to your iPhone. It lets you type on a physical keyboard instead of tapping the screen. It connects to your phone with a special cord and gets power from your phone. The founders think it has three good things about it. Read from source...

1. The headline is misleading and exaggerated, implying that physical keypads are nostalgic and outdated, while ignoring the fact that many people still prefer them for various reasons, such as privacy, durability, and convenience. A more accurate headline would be "Clicks: A New Way to Enjoy Typing on Your iPhone" or "Reviving Physical Keypads with Clicks".
2. The article does not provide enough background information about the product, its developers, or its competitors. For example, it does not mention how Clicks differs from other physical keyboards for iPhones, such as the Apple Magic Keyboard or Logitech K780. It also does not explain why the co-founders decided to create this product and what motivated them.
3. The article focuses too much on the emotional appeal of nostalgia, without considering the practical benefits of using a physical keyboard. It mentions that Clicks connects directly to the iPhone via Lightning or USB-C, but it does not explain how this improves the typing experience compared to Bluetooth keyboards or the built-in touchscreen keyboard. It also does not address any potential drawbacks, such as added bulk, battery life, or compatibility issues with other devices.
4. The article uses subjective and vague terms, such as "tactile feel" and "advantages", without providing any concrete evidence or data to support them. For example, it does not mention how the key travel, spacing, or feedback of Clicks compares to other keyboard types, nor does it provide any user testimonials or reviews. It also does not compare the product's price and performance to its competitors.
5. The article ends with a promotional tone, suggesting that the product is expected to launch next month and encouraging readers to pre-order. However, it does not provide any links or sources for this information, nor does it disclose any potential conflicts of interest between the authors and the product developers. It also does not mention any other features or benefits of Clicks, besides its physical keyboard functionality.

Positive
Explanation: The article discusses a new product called "Clicks" that promises to reintroduce the tactile feel of typing on a mobile device for iPhones. It is expected to launch next month and has been described as more than just a Bluetooth keyboard appendage. The co-founders have highlighted three key advantages to their product, which indicates that it may be well-received by consumers and potentially generate revenue for Clicks Technology. This creates a positive sentiment around the article and the product.