A group of rich and smart people (smart money) who know a lot about businesses are betting that the price of a company called Shopify will go down. This is important because they might be right, so normal people should pay attention to this news. Read from source...

- The title is misleading and sensationalized. It implies that only "smart money" (i.e., institutional investors or insiders) is betting big on SHOP options, while retail traders should be cautious. However, the article does not provide any evidence to support this claim or differentiate between smart and dumb money.
- The article uses vague terms like "high-rolling" and "bearish" without defining them or providing any context. What constitutes a high-rolling investor? How can we measure their performance or risk appetite? What does it mean to be bearish on SHOP? Is it based on technical, fundamental, or sentiment analysis?
- The article claims that the activity came to its attention through Benzinga's tracking of publicly available options data. This is a weak attempt to justify the source and credibility of the information. Benzinga is not known for its rigorous analytical methods or accurate forecasts. Moreover, publicly available options data does not necessarily reveal the intentions or strategies of the investors involved.
- The article fails to provide any concrete examples or statistics to back up its claims. It does not mention which options, strike prices, expiration dates, volumes, open interests, or price movements are relevant to its thesis. It also does not cite any reliable sources or experts who support its viewpoint.
- The article ends with a vague warning to retail traders to take note of the activity and implied bearish sentiment. This is irresponsible and manipulative journalism. It creates fear, uncertainty, and doubt among unsuspecting readers without offering any actionable advice or guidance.

- Long SHOP call options with a strike price of $100 or lower, expiring in June 2024 or later, as the smart money is betting big on a further rally in SHOP's share price. The potential reward for this strategy is substantial, as SHOP could reach $150 or higher by the end of the year, based on historical trends and technical indicators. However, there is also significant risk involved, as SHOP could decline sharply if the market conditions change or if the company faces any operational or regulatory challenges. Therefore, investors should only pursue this strategy with a high-risk tolerance and a long-term horizon.
- Short SHOP put options with a strike price of $150 or higher, expiring in June 2024 or later, as the smart money is likely selling protection against a sharp drop in SHOP's share price. This strategy could generate income and hedge against potential downside risks, but it also exposes investors to unlimited losses if SHOP spikes significantly above the short strike price. Therefore, investors should only pursue this strategy with a low-risk tolerance and a medium-term horizon.
- A combination of both strategies could also be considered, as it would allow investors to participate in the upside potential of SHOP while reducing their downside exposure. However, this approach requires careful management of the strike prices, expiration dates, and position sizing of the options contracts, as well as a balanced portfolio of other assets to diversify the risk. Therefore, investors should only pursue this strategy with a moderate-risk tolerance and a mixed-term horizon.