Okay kiddo, so this article is about some companies that help people book trips online. The person who wrote the article thinks that two of these companies, Booking and Expedia, are doing really well and will make more money in the future. They also think that another company, TripAdvisor, is not doing as well because they have to compete with a big website called Google. So, the people who follow this writer's advice might want to buy shares of Booking and Expedia but not so much of TripAdvisor. Read from source...

1. The analyst's expectations of overall travel sector volatility are based on subjective assumptions and not backed by any solid evidence or data. 2. The revenue estimates for FY23, FY24, and FY25 are arbitrary and might not reflect the actual market conditions and demand. 3. Pitz's initiation of coverage at Outperform ratings and price targets may be influenced by personal bias or external factors rather than objective analysis. 4. The analyst's focus on Genius Loyalty program, Connected Trip growth initiatives, and Vrbo integration as key drivers for Booking Holdings Inc and Expedia Group Inc is overly optimistic and may not materialize as expected. 5. The analyst's projection of an upside from recovery in Asia is based on wishful thinking and does not account for potential challenges such as political instability, economic downturn, or pandemic resurgence. 6. Pitz's assumption that the shift to mobile bookings will reduce advertising spending and boost free cash flow (FCF) is flawed and ignores the possibility of increased marketing costs or other operational expenses. 7. The analyst's estimates for TripAdvisor Inc are pessimistic and do not consider the company's potential to capitalize on its Hotel Meta Search offering, user-generated content, and brand recognition.

1. Booking Holdings Inc - Outperform rating and price target of $4,150
* Strengths: Genius Loyalty program, alternative accommodations, Connected Trip growth initiatives, upside from recovery in Asia, shift to mobile bookings leading to FCF boost
* Weaknesses: High dependence on advertising spending, potential competition from Google Hotel Meta Search
* Risks: Macroeconomic uncertainties, global travel demand fluctuations, regulatory changes affecting online travel industry
2. Expedia Group Inc - Outperform rating and price target of $181
* Strengths: Vrbo integration, customer experience enhancements, One Key launch in July 2023, integrated tech stack for core platforms
* Weaknesses: High marketing expenses, possible cannibalization from Expedia's own platforms, regulatory challenges in certain markets
* Risks: Increased travel sector volatility, potential disruption from new entrants or technologies, cybersecurity threats, litigation risks
3. TripAdvisor Inc - Market Perform rating and price target of $20
* Strengths: Hotel Meta Search offering, user-generated content, diversified revenue streams
* Weaknesses: Competition from Google, declining traffic and engagement, reliance on third-party partners for bookings, regulatory scrutiny over business practices
* Risks: Macroeconomic headwinds, changing consumer preferences, technological disruption, legal disputes