this big meeting called Cannabis Capital Conference happened. A group of people who make money from weed and who think about the best ways to make weed stuff sat down to talk about how to make more money. One lady said, people won’t want to pay a lot of money for weed if they can get it for less somewhere else, so she suggests to give people rewards or points for buying from you, that way they will keep coming back and they won’t care about discounts so much. Another person talked about how important data is to make good decisions. Imagine if someone tells you about a fun video game but you don’t know if your console can run it or if you can play it with your friends, it’s not helpful. Same thing with data, if you don’t know how to use it, it’s not helpful. A third person said that instead of waiting for things to change, you should plan ahead so you can be ready when something happens. And finally, the people who run the meeting said that you need to learn how to use data to make better decisions and you need to help everyone on your team learn too. Read from source...
Greenwalds's article had an impact.
March 15, 2023
### Samantha Boren:
Wow, I can't believe she called out the horrible and horrifying things her patients said to her. It's honestly appalling. The fact that this doctor experienced such hateful comments about her physical appearance makes me feel furious. It's a testament to the fact that people can be so cruel, especially when they feel anonymous or have a forum to express their opinions.
March 15, 2023
### greenfield76:
I can't believe that woman wrote such horrible things about the doctor. She's really going to regret that when she's older and realizes how foolish she was to judge someone based on their appearance. I hope the doctor doesn't take it personally and knows that there are plenty of people out there who appreciate her for her skills and expertise.
March 15, 2023
### TheJudge13:
It's sad that some people feel the need to tear others down based on their physical appearance. Dr. Tague's article highlights the importance of understanding the impact of our words and actions on others, especially when it comes to social media and online forums. It's disappointing to see people using those platforms to spread negativity and hurt others.
March 15, 2023
### greenfield76:
I can't believe that woman wrote such horrible things about the doctor. She's really going to regret that when she's older and realizes how foolish she was to judge someone based on their appearance. I hope the doctor doesn't take it personally and knows that there are plenty of people out there who appreciate her
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Text and image source: https://www.benzinga.com/money/cannabis/24/10/10/canabis-retailers-use-data-to-maximize-margins-and-build-loyalty
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How Cannabis Retailers Use Data To Build Loyalty and Maximize Margins
By Sara Weber - October 10, 2024
At the recent Benzinga Cannabis Capital Conference, industry leaders discussed how retailers can leverage data to not only improve margins but also strengthen customer retention.
The panel, titled "Maximizing Margins: Leveraging Data for Effective Cannabis Retail Pricing and E-commerce Strategies," was moderated by Debra Borchardt, co-founder of Green Market Report.
Lisa Williams, founder of The Toke Agency, kicked off the conversation by emphasizing that while discounts can hurt your margins, loyalty points don't. By offering perks such as points or exclusive access to events, dispensaries can entice customers to come back.
"Discounts will hurt your margins, but loyalty points won't," said Williams.
Williams' point was simple: build a brand that encourages loyalty rather than price-driven shopping.
Kris Walker, co-founder of Hoodie Analytics, took the conversation deeper into how data can drive better decisions.
"The trick is not just collecting data — it's making sure you have the processes in place to leverage it," Walker said. His company provides retailers with real-time data that pulls from multiple sources, including POS systems and wholesale platforms.
What Walker wanted to make clear was that data on its own doesn't solve problems. Retailers need to know how to use it.
"We take messy data and turn it into something operators can use to grow their businesses," he added.
Whether it's pricing strategies, product assortment, or even timing sales, the right data can guide retailers to make smarter choices, allowing them to adapt to fast-moving market trends.
Jackie Gonzalez-Becerra, vice president of revenue at Weedmaps, echoed the need for retailers to take data seriously