Netflix decided to stop offering their cheapest plan without ads in the US and France. They used to charge $11.99 per month for this plan, but now they won't offer it to new customers or let current customers keep it unless they already have it. People who used to pay $11.99 per month will need to pick a new plan. The other plans Netflix offers are more expensive, starting at $6.99 per month for a plan with ads, going up to $22.99 per month for a plan with really nice video quality. Read from source...

Netflix decided to discontinue its most affordable ad-free subscription plan in the United States and France beginning Thursday. This move follows the company's second-quarter earnings report, in which it reported a 16.8% YoY increase in revenue and an addition of 8.05 million paid subscribers during the period. The decision to discontinue the lowest-priced ad-free plan may have been influenced by the 34% QoQ increase in ad-supported memberships during the same period.

Neutral.

Reasoning: The Netflix article doesn't express any particular positive or negative sentiment, it's just a matter of fact reporting that Netflix has ended its lowest-priced ad-free plan. There's no obvious 'positive' or 'negative' slant to the news; it's not like they're praising or criticizing the company or its decision. They're simply reporting what happened.