Apple is testing a new tool called "Ask" that uses AI to help customer service. It's kind of like talking to a smart robot that knows a lot about iPhones and other things Apple makes. They want to make it better by getting feedback from people who use it. This is part of Apple's plan to use more AI in their products, like the next version of iOS. Read from source...

- The title of the article is misleading and sensationalist. It implies that Apple is creating a direct competitor to ChatGPT, which is not true. Apple's "Ask" tool is a customer service chatbot that uses internal data, not a general-purpose conversational AI like ChatGPT.
- The article mentions iOS 18, which is speculation and not based on any official information from Apple. It also implies that generative AI will be a major feature of the next iOS update, which may or may not be true depending on how much progress Apple makes in developing and testing it.
- The article cites Tim Cook's comments as evidence of Apple's commitment to AI, but does not provide any specific details or examples of what kind of AI research Apple is doing or how it will benefit the company or customers. It also repeats some of Cook's quotes without adding any analysis or context.
- The article uses terms like "AI gained popularity" and "AI extensive research" without providing any data, sources, or citations to support these claims. It also does not explain how or why AI is relevant or important for Apple's business model, products, or services.

Positive

Key points and analysis:
- Apple is testing a new AI-powered tool called "Ask" for customer service
- The tool uses natural language processing to answer questions from customers based on their history and preferences
- Apple plans to expand the tool and integrate more generative AI features across its products and services
- Tim Cook, Apple's CEO, has highlighted AI as a key growth driver for the company
- The launch of "Ask" shows Apple's commitment to innovation and leadership in AI technology