AI can help Amazon and Google make better games by creating smarter characters, levels, and challenges. This could make them more popular with gamers who play video games on their phones, computers, or consoles. There are many people who love playing games and this number is growing, so it's a good time for these big companies to join the game industry and maybe even buy smaller game makers to expand their options. Read from source...

- The article starts with a vague and unsubstantiated claim that "M&A is the best way to enter the gaming market at scale". What are the criteria for being the best? How does this compare to other strategies such as organic growth, partnerships, or original content creation?