Okay, so there is a company called e.l.f. Beauty that makes makeup and stuff. Some people who watch the stock market are interested in how much the price of this company's stock might change. They look at something called "options" which are like special agreements to buy or sell shares of the company at a certain price in the future.

Right now, some big players are watching a range of prices from $95 to $200 for e.l.f. Beauty's stock. They might be planning to buy or sell lots of options to make money if the price goes up or down. The article also talks about what different experts think the future price of e.l.f. Beauty's stock will be and gives some numbers for that. Read from source...

- The article does not provide any clear explanation of why there is unusual options activity for e.l.f. Beauty, and what implications it might have for the company or its investors.
- The article relies heavily on external sources, such as analyst ratings and price targets, without critically examining their credibility, accuracy, or relevance. For example, it cites Raymond James, Stifel, and JP Morgan as authoritative sources, but does not disclose their potential conflicts of interest, methodological flaws, or track record of success.
- The article uses vague and subjective terms, such as "big players", "progression", and "potential rewards", without defining them or supporting them with empirical evidence. It also fails to distinguish between call and put options, which are fundamental concepts in options trading.

Possible investment recommendations for e.l.f. Beauty based on the article are:

- Buy a call option with a strike price of $150, expiring in one month, if you expect the stock to rise above $150 within that time frame. This would give you the right to purchase shares at $150, which could be more profitable than buying them at the current market price, depending on how much the stock moves.
- Buy a put option with a strike price of $140, expiring in one month, if you expect the stock to fall below $140 within that time frame. This would give you the right to sell shares at $140, which could protect your downside risk, depending on how much the stock drops.
- Sell a call option with a strike price of $180, expiring in one month, if you think the stock is overvalued and unlikely to reach that level. This would give you income from the premium received, but also limit your upside potential, depending on how much the stock rises.
- Sell a put option with a strike price of $120, expiring in one month, if you think the stock is undervalued and unlikely to fall that low. This would give you income from the premium received, but also limit your downside risk, depending on how much the stock drops.

The risks associated with options trading are:

- You could lose all or part of your investment if the underlying asset moves in the opposite direction of your option position. This is called a "margined loss" and can occur even if you have sufficient funds in your account to cover the initial margin requirement.
- You could be subject to "assignment" if you sell an option, meaning that the buyer of your option may exercise their right to make or receive delivery of the underlying asset at any time before expiration. This would force you to either deliver or purchase the asset at the agreed-upon price and terms, regardless of your current market view.
- You could face "explosive" or "unpredictable" market movements that may cause rapid changes in the value of your option position. This could result in large losses or gains within a short period of time, depending on the volatility of the underlying asset and the nature of your option strategy.