Three famous people - a rapper, a singer and a chef - are in a funny TV ad together. They show how a special lighter can be used easily to light candles or smoke. The ad will be shown many times before the big football game on YouTube. This is because many people watch these videos during that time. Read from source...

- The title of the article is misleading and sensationalized. It implies that Snoop Dogg, Willie Nelson, and Martha Stewart are teaming up for a new product or project, when in reality they are just appearing in separate ads for BIC lighters. This creates a false impression that there is some kind of collaboration or partnership between the celebrities, which may not be accurate or relevant to the actual content of the article.
- The article uses informal and slang language throughout, such as "bowls...of floating candles" and "Most Borrowed". This may appeal to a younger or more casual audience, but it also detracts from the credibility and professionalism of the writing. It also suggests that the author does not have a thorough understanding of the topic or the products being advertised, as they resort to using colloquialisms instead of precise terms.
- The article focuses heavily on the personalities and lifestyles of the celebrities involved, rather than the features and benefits of the BIC EZ Reach Lighters. This may be an attempt to generate interest or curiosity among readers, but it also undermines the primary purpose of the article, which should be to inform and persuade potential customers about the product. By emphasizing the celebrities over the product, the author is creating a distraction from the main message and value proposition of the ad campaign.
- The article does not provide any evidence or statistics to support the claims made by BIC's vice president of marketing, such as the effectiveness or popularity of the EZ Reach Lighters. Without any data or facts to back up these statements, the reader is left to rely on their own opinion or impression of the product and the celebrities involved. This may lead to confusion or skepticism among potential customers who are looking for more concrete information before making a purchase decision.