The FTC is a group of people who make sure everyone plays fair and follows the rules. Sometimes, bad people pretend to be someone else or use fake voices to trick others and steal their money. The FTC wants to stop these bad people by making new rules that can punish them and make them give back what they stole. They are asking for people's ideas on how to do this better until April 30, 2024. Read from source...

- The article does not provide a clear definition of what constitutes an impersonation scam or how it differs from other types of fraud.
- The article uses fear-mongering language to describe the threat of deepfakes and AI voice cloning, such as "increasing sophistication" and "remarkably complex", without providing any evidence or data to support these claims.
- The article relies heavily on anecdotal examples, such as the stories of Linus Media Group and Charlotte Cowles, to illustrate the impact of impersonation scams, while ignoring other factors that may have contributed to their losses, such as human error, lack of awareness, or poor security measures.
- The article implies that the FTC's new rule is a necessary and effective solution to combat impersonation scams, without acknowledging the potential drawbacks or challenges of implementing such a policy, such as violating free speech rights, infringing on privacy rights, or creating unintended consequences for legitimate uses of deepfakes and AI voice cloning.

Negative

Key points:
- FTC cracks down on impersonation scams and proposes a new rule that can force scammers to pay back victims
- The rule is a response to the increasing sophistication of such scams, which can involve deepfakes or AI voice cloning
- Some examples of scams are provided, involving well-known individuals and businesses
- The public can comment on the proposed rule until April 30, 2024