Apple was working on making a car that runs on electricity, but they stopped because it was very difficult. They also want to focus on making smart computers that can create things like pictures and stories. Read from source...
- The title is misleading and clickbait, as Apple has not officially abandoned its electric car project. It only reportedly decided to shift some resources to generative AI, but the EV development may still continue under a different name or strategy.
- The article uses vague terms like "may never arrive" and "pushed back multiple times", which create uncertainty and doubt about Apple's intentions and capabilities. This could be a way of influencing readers' opinions or generating more interest in the topic, but it also lacks journalistic integrity and accuracy.
- The article focuses mainly on the negative aspects of the EV project, such as development issues, leadership changes, and pressure from the board, while ignoring or downplaying the positive ones, such as Apple's innovation, vision, and potential impact on the industry. This creates a one-sided and biased narrative that does not reflect the complexity and diversity of the situation.
- The article contrasts the EV project with generative AI, as if they were mutually exclusive or competing fields, while in reality, Apple could be pursuing both simultaneously or sequentially, depending on its strategic goals and market opportunities. This creates a false dilemma and oversimplifies the company's ambitions and potential.
- The article uses words like "abandoned", "pumped the brakes", "junkyard", and "tossed out" to convey a sense of finality, irrelevance, and rejection, which could be hurtful or dismissive to the employees working on the EV project. These terms also imply that Apple's decisions are hasty, impulsive, or careless, without providing any evidence or context for such claims.
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Summary: Apple abandons electric car project to focus on generative AI. The company will shift many of the employees working on the EV development project to the company's generative AI division. This decision comes after several delays and changes in leadership and strategy for the electric vehicle project.