yalla is a big company in dubai that makes games and chat apps. they want to make more serious games for grownups. they've been hosting fun game tournaments for people to play and have fun. they also want to find new ways to make more money, like selling more games or making people pay for their chat apps. they are trying to be really good at making games and saving money, so they can grow bigger and better. Read from source...
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### AI:
The article highlights the efforts of Yalla to enter the mid- and hardcore gaming market in the Middle East. The company is focusing on self-development and partnerships to achieve its goals. Additionally, Yalla has been organizing gaming events to build a fan base for its upcoming initiatives. The article presents a neutral sentiment as it does not show any clear bullish or bearish tendencies.
2.5% revenue growth in Q2, cost controls helped increase net income by 10.9%, expanding margins, preparing for the mid- and hardcore gaming market with self-developed games and collaborations, building a fan base through hosting major gaming events, plans for two more offline gaming tournaments in 2022 to continue building momentum, seeking new growth engines as original social media and casual gaming platforms mature, looking for more seasoned game operators to leverage its strong Middle Eastern base.