Planet 13 is a company that sells things like candies and lotions with special stuff called cannabis. They are friends with many people who fight in a sport called MMA. They want to have fun parties where people can watch these fights together. They also sell clothes and toys that are related to this sport. Planet 13 is becoming more popular because of these fun parties and the cool stuff they sell. Read from source...

On July 9, 2024, Nicolás Jose Rodriguez of Benzinga reported on Planet 13 Holdings Inc. breaking into the mixed martial arts (MMA) sector in a significant stride, primarily through its partnership with the Ultimate Fighting Championship (UFC). The article suggests that the move aims to position Planet 13 as an entertainment hub capable of hosting major fight events. The company is also set to announce its first sponsored athlete, a UFC title contender known to be "cannabis-friendly." This announcement forms part of a broader strategy to integrate Planet 13 into the MMA community more deeply. During the UFC International Fight Week, Planet 13 organized a four-day event, featuring meet-and-greets with various fighters, appearances by Kevin Holland and Brandon Moreno, and culminated in a watch party with UFC athletes like Bobby Green and Rob Font. Planet 13 continues to attract top fighters and celebrities, reinforcing its position as a leading destination for cannabis and entertainment.

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The article highlights Planet 13's expansion into the mixed martial arts (MMA) sector, particularly with the Ultimate Fighting Championship (UFC). This move aims to enhance Planet 13's image as an entertainment hub capable of hosting major fight events. The company is poised to reveal its first Planet 13 lifestyle-sponsored athlete, a UFC title contender who is "cannabis-friendly." This announcement is part of a broader strategy to integrate Planet 13 more deeply into the MMA community.