Alright, imagine you're helping mom or dad in the kitchen to make cookies!
You know how sometimes when you follow a recipe exactly, your cookies turn out just right? But if you add too much of one ingredient or don't mix it enough, they might not taste good at all?
Now, think about a really smart robot that helps the company that makes Oreos and other yummy snacks. This robot uses something called artificial intelligence (AI) to help them make even better cookies!
AI is like giving the robot a special brain that can learn and understand things. The robot looks at lots of recipes and sees what works best, so it can give really good suggestions.
But just like you wouldn't trust your cookie-making to a one-year-old baby because they're still learning, Mondelez (that's the company) doesn't let this AI robot make decisions all by itself. A grown-up checks the robot's ideas to make sure they're sensible and yummy!
So, AI is helping make cookies even tastier, but it's always important to check that an adult gives the final say in the kitchen!
Read from source...
It seems like you're looking for a breakdown of the article "Mondelez Uses AI For Oreo And Chips Ahoy Recipe Innovation" from Benzinga, focusing on its criticism. Here are some points highlighting certain aspects:
1. **Lack of Context and Background**: The article starts with introducing Mondelez's use of AI in recipe innovation but doesn't provide sufficient context about the company's history in food production or its current position in the market. This lack of background makes the reader solely rely on the provided information without a broader perspective.
2. **No Mention of Success Stories**: While the article mentions that Mondelez is using AI for product development, it fails to discuss any successful implementations or innovations that have resulted from this use. This leaves the reader uncertain about whether AI has actually brought significant benefits to Mondelez's products.
3. **Downplaying Challenges**: The piece briefly acknowledges the challenges of integrating AI in food production by mentioning Instacart's AI recipes. However, it doesn't delve deeper into these challenges or discuss how Mondelez is addressing them. This makes the article seem somewhat biased towards AI's capabilities without highlighting its potential limitations.
4. **Lack of Detail on AI Role**: The article mentions that Mondelez limits how far its AI can push innovation and that a brand steward upholds each snack’s core identity. However, it doesn't provide any specific examples or details about how the AI generates suggestions and how these are vetted by the brand steward.
5. **Emotional Appeal (Loss Aversion)**: The article uses wording like "odd suggestions" to describe less-refined versions of Mondelez's AI tool. This phrasing might evoke a negative emotional response in readers, making them more receptive to the idea that human oversight is necessary with such tools.
6. **Lack of External Opinions**: While the article mentions that Mondelēz did not immediately respond to Benzinga's request for comments, it doesn't include any external opinions or expert views on AI in food production. This could have provided additional insights and perspective.
7. **Inconsistent Use of Sources**: The article uses some named sources (like Instacart) but doesn't provide a specific source for the details about Mondelez's AI tool and its brand steward role, making it harder to verify this information independently.
8. **Sentiment is Neutral**: While the article doesn't express a strong positive or negative sentiment towards AI in food production, the absence of more critical viewpoints could be seen as an implicit bias towards the technology.
9. **Rational v Emotional Argument**: The article leans towards rational arguments about the use of AI in product development but touches on emotional aspects (like the fear of "odd suggestions" ruining beloved snacks) to make its points more relatable and engaging.
10. **Lack of Counterarguments**: The piece doesn't address potential counterarguments or opposing viewpoints regarding AI's role in food production, which could have made it more balanced and comprehensive.
In conclusion, while the article provides a broad overview of Mondelez's use of AI for recipe innovation, it lacks sufficient context, examples, and balanced perspectives to create a well-rounded, critical piece.
Based on the provided article, the sentiment is predominantly **positive**. Here's why:
- The article highlights Mondelez International's innovative use of AI in product development, improving organic sales, and increasing adjusted gross profit.
- It mentions Mondelez's successful integration of AI for marketing purposes using Google's Veo video generator.
- There are no significant negative points or challenges mentioned that would warrant a negative sentiment.
The only slight negative aspect is the recent decline in Mondelez shares, but it's not emphasized as the main point and doesn't overshadow the overall positive tone. Therefore, I would categorize the article's sentiment as **positive**.
Sentiment Score (out of 5):
- Negative: 0
- Neutral: 1 (due to mentioning share decline)
- Positive: 4
Total Sentiment Score: +3