Apple makes phones, computers, and other gadgets that last longer now. This means people don't need to buy new ones as often. So Apple is trying to make its software and AI (smart computer stuff) better and more interesting, so people will want to use their older devices with the new features. Read from source...
- The title is misleading and sensationalized. It implies that Apple is pivoting toward AI and software because of the longevity of its hardware, but it does not provide any evidence or data to support this claim.
- The article relies heavily on unnamed sources and quotes from Mark Gurman, who is a well-known Apple analyst and journalist, but also has a vested interest in promoting Apple's products and services. His opinions are not necessarily objective or factual.
- The article uses vague terms like "significant hardware changes" and "new Apple Intelligence features" without explaining what they actually mean or how they will benefit the customers. It also does not provide any context or comparison with previous iPhone models or competitors' offerings.
- The article fails to mention any potential drawbacks or challenges that Apple might face due to the increased longevity of its hardware, such as reduced revenues, market share loss, or consumer dissatisfaction. It also does not acknowledge any alternative explanations for the decline in sales, such as saturation, competition, or changing consumer preferences.