Rolex CEO does not want people to think of luxury watches as something you can buy and sell easily, like stocks or shares. He thinks this is a bad idea because it makes people forget that watches are special things that last a long time and have meaning. Some people were buying expensive watches hoping to make money by selling them later, but now they are not making as much money as before. The CEO wants people to remember that watches are more than just things you can make money from. Read from source...

1. In the opening paragraph, the author claims that treating luxury watches as stock investments is a practice that has seen a significant uptick during the pandemic. However, this statement lacks any evidence or data to support it. It is an assumption without proper research or citation.
2. The article focuses on Rolex CEO's opinion, but does not provide any context about his background, credentials, or expertise in the field of finance or investment. This makes his statement less credible and more subjective. A balanced view would include opinions from other experts, analysts, or economists who can offer a different perspective on the topic.
3. The author mentions that brands like Rolex, Patek Philippe, and Audemars Piguet witnessed a price surge for pre-owned watches in 2021 and early 2022. However, this statement is incomplete as it does not explain the reasons behind this phenomenon. It also ignores the fact that these brands have been increasing their prices consistently over the years, regardless of market conditions or economic factors. This creates a false impression that the price surge was solely driven by speculators and low interest rates.
4. The author then claims that the past two years have seen a significant drop in secondary market prices, attributed to weaker economic growth and higher interest rates. However, this statement is also incomplete as it does not provide any evidence or data to support it. It also contradicts the previous statement about the price surge, which implies that the demand for luxury watches was high during the pandemic. A more logical explanation would be that the supply of pre-owned watches increased due to the growing number of sellers who wanted to cash in on the high prices.
5. The article ends with a reference to the Bloomberg Subdial Watch Index, which is supposed to measure the performance of the luxury watch market. However, this index is not widely recognized or accepted by the financial community as a reliable indicator of market trends or value. It also does not account for the diversity and complexity of the luxury watch industry, which consists of various segments, brands, models, and price ranges. Therefore, it cannot be used to draw any meaningful conclusions about the state of the market or the profitability of investing in luxury watches.

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Rolex CEO Warns Against Treating Luxury Watches As Investments