The article talks about how people shopped during the holidays. Most of them liked to buy from big famous brands like Amazon, Walmart, and Nike more than small ones. They also liked Lululemon clothes a lot. People spent more money on Coach bags than other fancy brands. And they loved buying expensive things from a company called Lvmh Moet Hentessy Louis Vuitton in the U.S. Read from source...

1. The title of the article is misleading and sensationalized. It implies that there is a direct competition between Black Friday and Christmas for the top shopping spot, when in reality, it depends on the type of product or brand. The author should have used a more nuanced title such as "Black Friday vs. Other Shopping Days: A Segmented Analysis".
2. The author does not provide any data or evidence to support their claims that Black Friday reigns over Christmas for top brands, except for mentioning some analyst's notes and anecdotal observations. There is no mention of the source, methodology, or sample size of the analysis. This makes it hard to verify the validity and reliability of the findings. A more transparent and rigorous approach would be to cite reputable sources such as market research reports, consumer surveys, or sales data from relevant retailers.
3. The author focuses too much on the winners and losers of the holiday season, without explaining why they performed better or worse than expected. For example, the article states that Lululemon Athletica was the most popular specialty apparel brand among U.S. shoppers, but it does not explore what factors contributed to its success, such as product quality, customer service, marketing strategies, etc. A more insightful and informative approach would be to provide a balanced analysis of both the strengths and weaknesses of each brand, as well as the opportunities and threats they face in the competitive market.
4. The author uses emotional language and exaggerated expressions throughout the article, such as "steal the shopping spotlight", "grabbed U.S. shoppers' attention the most", "escalated on Black Friday", etc. These words imply a strong positive or negative sentiment towards the brands, which may influence the reader's perception and opinion of them. A more objective and professional tone would be to use factual and neutral language, such as "increased in popularity", "attracted more interest", "showed higher demand", etc.
5. The author does not provide any recommendations or implications for the readers, investors, or retailers based on their findings. The article ends abruptly without any conclusion or summary of the main points. A more useful and practical purpose of the article would be to offer some insights or advice on how to benefit from the trends and patterns observed in the holiday shopping behavior.