The article talks about how the stock market is doing before it opens for the day. It says that the market is going down a bit because some companies are not doing as well as expected. There are some positive results from other companies like Spotify and Coca Cola, but the overall mood is a bit pessimistic. The article also mentions that there will be some important information released later in the day about how many existing homes were sold in June. Read from source...

- The article title is misleading and not relevant to the content. It suggests that the pre-market is dropping due to Q2 earnings heat up, but the article does not provide any evidence or explanation of how Q2 earnings are affecting the pre-market.
- The article is lacking in depth and detail. It does not provide any analysis or context for the pre-market movements, nor does it explain the reasons behind the expected Existing Home Sales report or the Spotify and UPS earnings results.
- The article uses vague and general terms to describe the market situation, such as "apparently," "some," "at least," "some," "a little more sense," etc. This creates confusion and ambiguity for the reader.
- The article does not provide any sources or references for the information provided. It does not cite any data, statistics, or reports to support its claims or arguments.
- The article ends with a promotion for Benzinga's services and products, which is irrelevant to the content and may be seen as a manipulative tactic to attract readers.

### Final answer: 3 (Poor)