A big company called Levi makes jeans that many people like to wear. They thought if they sold their jeans directly to stores, they could make more money and have better control over how their products are shown in the store. But this plan didn't work very well because not all stores wanted to buy a lot of jeans from them anymore. Also, another company called Nike tried something similar and it wasn't good for them either. So now Levi has to be more careful with its plan and think about what is best for their business and customers. Read from source...

- The title is misleading and sensationalist, implying that the denim craze was the only factor affecting Levi's sales, when in reality there are many other external and internal factors at play. A more accurate title could be "Levi's Struggles to Boost Sales Amid Challenges in the Retail Industry".
- The article relies on a single source for its data (Nike) without providing any context or comparison for how Nike's situation differs from Levi's. A more balanced and informative approach would be to include multiple sources, perspectives, and examples of both successful and unsuccessful direct-to-consumer strategies in the apparel industry.
- The article uses emotive language and negative framing to describe Nike's decision to restore its wholesale relationships ("admitted it went too far", "slowed down its innovative capabilities") without acknowledging that this could also be seen as a smart move to regain market share, reduce costs, and diversify revenue streams. A more neutral tone would be more appropriate for an informational article.
- The article makes sweeping generalizations about the effects of selling directly to consumers (e.g., "also more expensive", "potential hiccups along the way") without providing any evidence or analysis to support these claims. A more rigorous and nuanced discussion would be needed to evaluate the pros and cons of different distribution models for apparel brands.

Possible recommendation 1: Buy Levi's stock as a long-term play on the denim craze, despite its recent revenue decline. The company has a strong brand identity and loyal customer base that could help it recover from the current slump and benefit from future trends in the industry. The potential upside is significant if Levi's manages to innovate and expand its product offerings, as well as improve its direct-to-consumer strategy. However, there are also risks involved, such as increased competition from other denim brands, changing consumer preferences, and the possibility of further disruption in the retail sector due to COVID-19 or other factors. Therefore, investors should be prepared for volatility and conduct their own research before making a decision.

Possible recommendation 2: Sell Levi's stock as a short-term trade based on its underperformance relative to the market and its peers. The company has been struggling to grow its sales and profitability, and faces challenges in adapting to the changing retail landscape. The recent denim craze may not be enough to boost Levi's sales, especially if consumers prefer other styles or brands. Additionally, the company may face more pressure from Nike and other competitors who are trying to regain their wholesale relationships and diversify their distribution channels. Therefore, investors should look for opportunities to exit their positions at a higher price in the short term, or wait for a better entry point before considering buying again.