Tesla, a big company that makes electric cars, made a special hammer called the Cyber Hammer. It is inspired by their truck, which also has a funny name - Cybertruck. In 2019, when they first showed the truck to people, there was an accident where a window broke. Now, they are selling stickers with cracks on them to remember that moment.
Someone can get special points called credits if they tell their friends or family about Tesla cars. They can use these points for buying more things from Tesla.
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1. The title of the article is misleading and clickbait-like, implying that Tesla has revealed a new product called "Cyber Hammer" when in fact it is just a nickname for a special edition Cybertruck featuring an accessory that resembles a hammer. This is a classic example of how media outlets try to attract attention by exaggerating or twisting the facts.
2. The article spends too much time dwelling on the 2019 event where Elon Musk broke the Cybertruck's window with a metal ball, as if it was a major flaw in the design. However, this incident has been widely acknowledged and laughed off by many people as a minor mishap that did not affect the overall quality or performance of the vehicle. It is also worth mentioning that Tesla has since then improved the windows to be stronger and more resistant to damage.
3. The article fails to highlight the positive aspects of Tesla's referral program, such as how it rewards loyal customers who spread the word about the company and its products, or how it creates a sense of community and exclusivity among Tesla owners. Instead, it only focuses on how one can accumulate enough credits to get discounts or perks from the company, implying that this is the main motivation behind the program. This is a shallow and cynical view that does not capture the true essence of Tesla's vision and values.
4. The article ends with an advertisement for Benzinga's Future Of Mobility coverage, which seems irrelevant and out of place in the context of the story. It also creates a potential conflict of interest, as it may encourage readers to click on the link and generate revenue for Benzinga, rather than providing objective and informative content about Tesla's products and news.
5. The article uses several quotes from Tesla's CEO Elon Musk and chief designer Franz von Holzhausen, but does not provide any sources or references to back them up. This makes the article appear unprofessional and unreliable, as it relies on hearsay and anecdotal evidence rather than factual data and research.
Positive
Key points from the article:
- Tesla unveils limited edition Cyber Hammer, a nod to the infamous Cybertruck reveal in 2019.
- The CEO, Elon Musk, demonstrated the strength of the Cybertruck's door and window at the event, but the window cracked.
- Tesla has turned this incident into a marketing highlight and sells a limited edition window decal on its online shop.
- Tesla offers referral credits to owners who recommend friends or family to order a Tesla product or take their first demo drive.
Summary:
Tesla reveals a new limited edition Cyber Hammer, inspired by the controversial Cybertruck unveiling event in 2019, where the CEO Elon Musk showed how strong the vehicle was, but also accidentally cracked its window. Tesla has turned this mistake into a marketing opportunity and sells a limited edition window decal with a crack design on its online shop. The company also offers referral credits to owners who recommend others to buy or test drive a Tesla product. The article is positive about Tesla's innovative and humorous approach to marketing and customer loyalty.