A group of rich people who can do anything they want with money, called smart money, are betting on a company called e.l.f. Beauty. They think the price of this company's stock will go up or down in the future, so they are buying and selling special things called options to make money from their predictions. These rich people are paying attention to what is happening with the company and its stock price, and other people who follow them should also keep an eye on it. Read from source...

1. The title of the article is misleading and sensationalized. It suggests that "smart money" is unanimously betting big in ELF options, while the article contradicts this claim by showing a divided mood among heavyweight investors (61% bullish vs 38% bearish).
2. The article does not provide any evidence or sources to support its claims that something "big" is about to happen with ELF. It relies on vague observations and speculations, without analyzing the underlying factors or trends affecting the stock price.
3. The article uses unsubstantiated and subjective terms such as "extraordinary", "significant", and "out of the ordinary" to describe the options activities for ELF, without providing any numerical or comparative data to back up these claims.