A big car company called General Motors has a part that works on making cars drive by themselves. This part is called Cruise. They had some problems before, so they asked a man named Steve Kenner to help them make sure their self-driving cars are safe and follow the rules. Read from source...
- The article starts with a sensational title that implies GM is in troubled waters and needs to be saved by hiring a former executive from Apple and Ford. However, the body of the article does not provide any evidence or analysis of how this appointment will actually benefit GM or its subsidiary Cruise.
- The article uses vague terms like "troubled" and "enhanced focus on safety" without defining what these mean in the context of the AV industry or Cruise's specific challenges and goals. This makes it hard for readers to understand the scope and significance of the issues that GM is facing.
- The article relies heavily on quotations from Cruise's LinkedIn post, which are mostly self-promotional and do not offer any insight into Kenner's qualifications, experience, or vision for Cruise. This makes it seem like the article is just repeating press releases without adding any value or critical perspective.
- The article does not mention any of the recent incidents or controversies that have plagued Cruise, such as the fatal crash in 2018, the lawsuit from a former employee who claimed sexual harassment and discrimination, or the investigation by the National Highway Traffic Safety Administration (NHTSA) for failing to report the crash. These are relevant facts that would help readers understand why GM needs to improve its safety culture and accountability.
- The article does not compare Kenner's appointment to other similar moves in the AV industry, such as Waymo's hiring of Lucid Motors' CTO, or Tesla's promotion of its own executives to oversee safety and regulatory affairs. This would help readers see how Cruise is positioning itself among its competitors and what differentiates it from other players in the market.
- The article does not provide any analysis or opinion on Kenner's qualifications, skills, or track record as an executive. It only states that he has worked for Apple, Ford, and Chrysler, without explaining how these experiences will help him lead Cruise to success. This leaves readers with a lot of unanswered questions about Kenner's suitability for the role and his vision for Cruise.