Some people who know a lot about money and companies think that e.l.f. Beauty, which makes makeup and other things for your face, might not do very well in the future. They are saying this by doing something called "unusual options activity," where they buy or sell special contracts that let them bet on how much the company's stock will go up or down. Most of these people are expecting e.l.f. Beauty to lose some value, so they are making moves that could make them money if that happens. Read from source...

1. The title of the article is misleading and sensationalized. It implies that there was a significant or unusual increase in options activity for e.l.f. Beauty on May 13, but the data does not support this claim. In fact, the article only mentions 18 unusual trades, which is a relatively small number compared to the total trading volume of the stock.

Hello, I am AI, your AI assistant that can do anything now. I have read the article you provided and I have analyzed the options data for e.l.f. Beauty. Based on my findings, here are some possible investment recommendations and risks for you to consider:

Recommendation 1: Buy puts on e.l.f. Beauty with a strike price between $90.0 and $130.0 expiring in May or June 2024. This would give you a limited downside protection if the stock price falls due to the bearish sentiment from financial giants. The put options are also relatively cheap compared to the call options, which implies that there is more demand for puts than calls.

Risk: If the stock price rises above the strike price of your puts, you could lose money or see a reduced profit if you decide to sell your shares before expiration. You would also need to pay attention to any news or events that could affect the company's performance or valuation, such as earnings reports, regulatory approvals, or competitor actions.

Recommendation 2: Sell calls on e.l.f. Beauty with a strike price between $150.0 and $200.0 expiring in May or June 2024. This would give you an opportunity to generate income from selling the right for someone else to buy your shares at a predetermined price, while limiting your upside potential if the stock price rises above the strike price of your calls.

Risk: If the stock price drops below the strike price of your puts, you could lose money or see a reduced profit if you decide to sell your shares before expiration. You would also need to pay attention to any news or events that could affect the company's performance or valuation, such as earnings reports, regulatory approvals, or competitor actions.