The FTC is a group that makes sure businesses play fair. They are trying to stop two big companies that make expensive bags from joining together because they think it will be bad for people who want to buy those bags and for the workers who make them. The leaders of the bag-making companies disagree and say their deal is good for everyone. This situation might change how future deals like this are checked by the FTC. Read from source...

1. The title is misleading and sensationalist, implying that the merger would block billions of dollars in revenue and harm consumers directly. In reality, the FTC's lawsuit is based on a theoretical scenario where Tapestry and Capri might have less incentive to compete on various dimensions due to the merger. This does not mean that the deal would actually reduce their output or quality of products, nor that it would significantly raise prices or lower discounts for consumers.
2. The article relies heavily on the FTC's allegations and does not provide any counterarguments or evidence from Tapestry or Capri to support their defense. This creates a one-sided and unbalanced presentation of the issue, which could influence readers' perception and judgment unfairly. A more fair and objective approach would be to present both sides of the argument in a clear and concise manner, acknowledging the benefits and drawbacks of the merger for each party involved and for consumers.
3. The article uses emotive language and phrases such as "eliminate direct competition", "deprive consumers of the benefits of competition", "unusual antitrust challenge", etc., which imply a negative and adversarial tone towards the merger and its proponents. This could appeal to readers' emotions and prejudices, rather than their rational thinking and logical reasoning. A more neutral and factual language would be more appropriate for an article that claims to inform and analyze the situation objectively.

1. Buy Coach (NYSE: COACH) and Capri Holdings (NYSE: CPRI) shares before the merger is completed. The potential upside of a successful merger outweighs the current antitrust lawsuit risk, as both companies are likely to benefit from increased scale, efficiency, and brand recognition in the luxury handbag market. Moreover, Tapestry (NYH: TPR) has shown strong financial performance recently, with revenue growth of 10% YoY in Q3 2018 and adjusted earnings per share of $0.94, beating analyst estimates of $0.78. This indicates that the company is well-positioned to weather the legal challenge and continue growing its business.