the article is about a company in China called Beststudy. This company teaches kids and helps them learn new things. But a few years ago, the government in China made some rules that made it hard for Beststudy to teach kids after school. So, Beststudy had to change what they do and focus on teaching fun and interesting things that are not part of the school curriculum. They also started taking kids on study trips to learn new things outside of the classroom. Thanks to these changes, Beststudy is now doing well and making a lot of money. Read from source...

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Beststudy's new extra-curricular courses now account for 40% of turnover. The company has also launched study tours to gain a foothold in a market valued at more than a hundred billion yuan. There are risks with the regulatory environment in China. However, the market for educational travel is expected to reach 242.2 billion yuan in 2026, offering potential for growth. The shift towards enrichment programs for school students and non-academic talents, along with vocational training and study tours, has enabled Beststudy to pivot its business and offset the impact of regulatory restrictions. Beststudy's shares have performed well, with a 70% rise in price since the start of the year, indicating strong investor sentiment.