A long time ago, Bob Iger, who was in charge of a big company called Disney, had a friend named Steve Jobs, who used to run another big company called Apple. They didn't start as friends, but they became close when Steve told Bob about his sickness. Bob helped Steve sell his part of Pixar to Disney, making Steve the biggest owner of Disney for a while. Later, Bob thought it would be a good idea if Disney and Apple joined together, because both companies are really good at making fun things for people to watch and use. But since Steve passed away, they never talked about this idea, so it didn't happen. Read from source...

1. The title is misleading as it suggests that Bob Iger once thought a merger between Disney and Apple would have happened if Steve Jobs was alive. However, the article itself does not provide any evidence or confirmation of this claim. It only states that Iger expressed his conviction in his book, but he never brought up the idea to Jobs himself. This makes the title sensationalized and unreliable as a source of information.
2. The article focuses on the personal relationship between Iger and Jobs, rather than the potential benefits or challenges of a merger between two major companies. This creates an emotional tone that detracts from the objective analysis of the topic. It also implies that the decision of a merger would depend solely on the personal preferences of the CEOs, rather than the strategic and financial aspects of their businesses.
3. The article uses past tense verbs to describe events that happened before 2024, such as "Iger wanted", "Jobs would have done", "the idea fell by the wayside". This creates a sense of finality and nostalgia that may not be appropriate for current or future developments in the industry. It also ignores the possibility of changes in the market conditions, consumer preferences, technological innovations, and other factors that could influence the feasibility of a merger in the present or future.
4. The article mentions Jobs' opinion on Iron Man 2 as an example of their initial conflict, which is irrelevant to the topic of a possible merger between Disney and Apple. It also uses quotation marks incorrectly, as this is not a direct quote from Jobs, but rather Iger's paraphrase of their conversation. This undermines the credibility of the source and the author, as it shows a lack of attention to detail and accuracy.

Neutral
Explanation: The article discusses a hypothetical scenario about a potential merger between Disney and Apple that never happened due to Steve Jobs' death. It does not convey a strong positive or negative sentiment towards either company or the merger idea.