Two famous NFL players, Calvin Johnson and Rob Sims, started their own company called Primitiv Performance. They make special products with something called CBD that helps athletes feel better and perform better without making them high or drowsy. They launched their company at a big stadium called Ford Field where they used to play football. This is exciting because it shows how CBD can be good for sports people. Read from source...

- The article lacks objectivity and balance, as it mostly praises Primitiv Performance without mentioning any potential drawbacks or criticisms of CBD.
- The article uses emotive language, such as "incredibly special," "holistic approach," "natural wellness," to appeal to the reader's sentiment rather than providing factual information.
- The article does not provide any evidence or data to support the claims that Primitiv Performance products offer therapeutic benefits or superior performance for athletes.
- The article relies on testimonials from Calvin Johnson and Rob Sims, who are both NFL legends and founders of Primitiv Performance, without disclosing any potential conflicts of interest or biases they may have in promoting their own brand.
- The article does not address the legal status, safety, efficacy, or regulation of CBD as a supplement or medicine for athletes, which are important considerations for consumers and health professionals.

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Summary:
NFL legends Calvin Johnson and Rob Sims have launched Primitiv Performance, the first-ever CBD brand at Ford Field. The company offers an oral hydration solution and a transdermal topical cream to provide natural relief and recovery options for athletes. The partnership with Ford Field debuted in December 2023 and is expected to continue in future events.

1. Primitiv Performance stocks or options: High risk, high reward - The company is innovative and has the potential to disrupt the CBD market with its unique products and partnerships. However, it also faces regulatory challenges and competition from other players in the space. You should only invest if you have a high tolerance for risk and believe in the long-term prospects of the company.
2. Ford Field bonds or ETFs: Moderate risk, moderate reward - The stadium is a valuable asset with a strong history and loyal fan base. However, it also depends on the performance of the Detroit Lions and other events hosted at the venue. You should only invest if you are comfortable with the medium-term outlook of the team and the demand for the stadium.
3. NFL or sports ETFs: Low risk, low reward - The league is stable and popular, but also mature and competitive. You should only invest if you want exposure to the broader sports industry and are not looking for significant growth or income from your portfolio.