This article talks about a company called SoFi Tech and whether it can be as successful as Amazon's AWS in the banking industry. AWS is a part of Amazon that provides technology services to other businesses, making them money. The article mentions some important things for SoFi Tech to do well, like growing its technology sales, getting more customers, making those customers use more of their services, and becoming profitable. The article also says that people who own small parts of the company can make its value go up or down a lot, which makes it risky but also exciting. Read from source...

- The title is misleading and sensationalist, as it implies that SoFi Tech can match Amazon's AWS success in banking, which is a very high bar to set and may not be realistic or achievable.
- The article does not provide any concrete evidence or data to support the claim that SoFi Tech can mirror Amazon's AWS success in banking, such as market share, revenue growth, customer satisfaction, innovation, etc.
- The article focuses too much on the retail shareholder ownership and volatility of SOFI, which are irrelevant factors for evaluating the potential of SoFi Tech as a technology company and its competitive advantage in banking.
- The article mentions several keys to 2024 performance, but does not explain how or why they will be achieved, or what challenges or risks they may face along the way.
- The article seems to have a positive bias towards SoFi Tech and its online banking franchise, as it highlights the sticky, low-cost source of funds and incremental revenue opportunities, but does not acknowledge any drawbacks or limitations of these aspects.
- The article implies that SoFi Tech is investing meaningfully in marketing, which could be dialed back if necessary, as a positive factor for its growth and profitability, but does not consider the possibility that excessive marketing spending may hurt its margins and cash flow in the short or long term.

1. Buy SOFI stock as it has strong growth potential in the technology sector and online banking franchise, with a sticky customer base and low-cost source of funds. The company is also investing in marketing to attract more users and deepen relationships, which could lead to higher revenues and profits in the long run. However, SOFI stock may face volatility due to its high retail ownership and the lack of clarity on its path to profitability. Investors should be prepared for short-term fluctuations and monitor the company's progress in expanding its technology sales and improving its margins.
2. Sell or avoid stocks that are overvalued or have limited growth prospects, especially those in the consumer lending sector, which may face headwinds from rising interest rates and tighter regulations. Some examples of such stocks are LendingClub (LC), Upstart (UPST), and Affirm (AFRM). These companies may struggle to generate consistent profits and attract new customers, as well as compete with SOFI's online banking franchise.
3. Consider investing in ETFs or mutual funds that focus on the technology sector or fintech industry, such as ARK Innovation (ARKK), Global X FinTech Thematic ETF (FINX), or SoFi Next Wave ETF (SOXL). These ETFs or mutual funds may offer diversified exposure to SOFI and other technology companies that have similar growth potential and business models. However, investors should also be aware of the risks associated with ETFs or mutual funds, such as high fees, market volatility, and lack of control over the underlying assets.
4. Monitor the performance of SOFI's technology sales and online banking franchise, as well as its margins and profitability, to gauge its ability to compete with Amazon's AWS success in banking. SOFI may face challenges in scaling its technology services and retaining its customers, especially if it faces increased competition from other tech giants or fintech companies. Investors should also pay attention to any regulatory changes or legal issues that may affect SOFI's operations or reputation.