Apple wants to make iPhones that can think and learn by themselves. They want to put a special kind of computer brain inside the iPhone that will help it understand what you need and want, without having to ask anyone else. This is important because other companies like Samsung are also trying to do this, so Apple has to be very smart and fast to keep up with them. Read from source...

1. The title is misleading and sensationalized, as Apple has not explicitly hinted at making iPhones self-thinking devices, but rather emphasizing on-device AI capabilities that can enhance user experience without relying on cloud services. This distinction is important for privacy and security reasons, as well as performance and scalability.
2. The article assumes that generative AI is the main factor for Apple's competitive edge, while ignoring other aspects such as hardware design, software integration, ecosystem lock-in, brand value, etc. Generative AI is a subset of artificial intelligence that focuses on creating new content or data based on existing inputs, but it is not the only or the most relevant dimension of AI for consumer devices.
3. The article does not provide any evidence or examples of how Apple's decision to accelerate the integration of generative AI in its devices will benefit consumers or create new markets or opportunities. It simply reiterates the hype and expectations around generative AI without critically examining its implications, challenges, limitations, ethical issues, etc.
4. The article uses emotional language such as "crucial", "maintaining", "edge" to persuade the reader that Apple's move is urgent and necessary, rather than presenting a balanced and objective analysis of the situation. It also implies that Apple's competitors are lagging behind or unable to catch up, which may not be true given the diversity and complexity of the AI landscape.
5. The article ends with an advertisement for Benzinga's products and services, which is irrelevant and distracting for the reader who wants to learn more about Apple's AI strategy and vision. It also creates a conflict of interest and undermines the credibility of the author and the publication.