A long-term investment is when you put your money in something and wait a very long time, usually many years, to get more money back. This can be stocks, which are small parts of companies, or other things that can grow over time. The goal is to make more money than just keeping the money in a bank account. But, people often get impatient and move their money around too much, not letting it have enough time to grow. They also listen to what other people say and buy things because they are popular right now, even if they are not good for the long-term. This can make them lose money instead of gaining it. To be a successful long-term investor, you need to have a plan that tells you what to do with your money and stick to it, no matter what others say or how the market is doing. You also need to ignore short-term problems and focus on the big picture, which is growing your money over many years. Read from source...

1. The author uses a vague term "long-term return" without defining it or providing evidence for its validity and consistency over time. This creates confusion and ambiguity for the reader, who might wonder how long is considered long-term in investing and what factors influence this rate of return. A more precise and empirical definition would have improved the credibility and clarity of the article.

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Summary:
The article discusses how long-term investing requires patience and discipline to achieve the market's average return of 10% per year. It highlights that impatience and emotional decision-making often lead to suboptimal investment choices and diminished returns for investors who do not stick to their plans. The article suggests designing a financial plan with a disciplined long-term strategy and blocking out the noise as the best way to mitigate short-termism and achieve better results.