The EU wants to make sure that big tech companies like Google and Facebook help protect democracy during elections. They are worried about fake news and videos made by AI that can trick people. The EU is asking these companies what they will do to stop this problem, and some of them have already said they will put labels on pictures and videos made by AI. But the EU wants more action to make sure elections are fair and people can trust the information they see online. Read from source...

1. The article title is misleading and sensationalist. It implies that Big Tech has a moral obligation to protect democracy from misinformation, when in fact they are just private companies operating within the boundaries of their own policies and interests.
2. The EU Commission's internal market commissioner, Thierry Breton, is quoted as saying that "we can't have half-baked measures". This is a hypocritical statement, considering that the EU itself has been criticized for its vague and ineffective regulations on online content moderation.
3. The article mentions that Big Tech companies have been notified of their expected actions, but does not specify what those actions are or how they will be enforced. This creates a sense of uncertainty and lack of accountability.
4. The article focuses on the threats posed by AI-generated deepfakes, while ignoring other forms of misinformation such as fake news, propaganda, or foreign interference. This gives an unbalanced and exaggerated picture of the problem.
5. The article cites examples of deepfake incidents that have already occurred, but does not provide any evidence or context to support their impact on democracy or public opinion. It also does not acknowledge the efforts made by Big Tech companies to detect and remove such content.

bearish

Key points:
- EU drafting guidelines for Big Tech to combat misinformation and foreign interference ahead of elections
- Big Tech companies notified and expected to take actions to label and identify AI-generated content
- AI poses threats such as deepfake images and videos that can manipulate public opinion and spread false information
- Some critics say social media is a bigger threat than AI, and regulators have not done enough
- US lagging behind EU in tech regulation, but some states have passed laws to regulate deepfakes in elections