Okay, I will tell you what the article is about in simple words. This article talks about how some people who own parts of Uber, a company that helps drivers find passengers and passengers find drivers, have been doing something unusual with their parts. They have been using options, which are like bets on how much the value of Uber will go up or down. Some people bought more options than usual recently, which could mean they think Uber's value will change a lot soon. The article also says that there is a range of prices, from $30 to $90, where these people might be expecting Uber's value to stay. Read from source...

1. The title of the article is misleading and sensationalized. It suggests that there is something unusual or suspicious about Uber Technologies's recent options activity, when in fact it is a common and normal occurrence for public companies to engage in options trading as part of their risk management and capital allocation strategies.
2. The article fails to provide any clear context or explanation of what constitutes "unusual" options activity, and how it differs from typical market behavior. This makes it difficult for readers to understand the significance or relevance of the data presented in the article.
3. The article relies heavily on technical metrics such as volume and open interest, without adequately explaining what they mean or how they are calculated. This makes it hard for readers to interpret the meaning or implications of these numbers, and whether they reflect actual market demand or simply speculative behavior.
4. The article does not discuss any possible motives or rationales behind the options trades mentioned in the article, nor does it explore any potential conflicts of interest or insider trading allegations that might be associated with them. This leaves readers with a one-sided and incomplete picture of the situation.
5. The article ends with a brief description of Uber Technologies as a technology provider that matches riders with drivers, without providing any further details or analysis of its business model, financial performance, or competitive advantage. This is irrelevant and outdated information that does not add value to the article.

The unusual options activity detected in Uber Technologies (UBER) suggests that the big players are anticipating a significant price move in either direction. The predicted price range is between $30.0 and $90.0, which covers more than 45% of the current market capitalization. Therefore, I recommend investors to be cautious and follow these steps:

1. Monitor the volume and open interest development in UBER options closely, as it may indicate a potential breakout or reversal. A sustained increase or decrease in volume could signal a high-conviction trade by institutional investors or traders. Similarly, a significant change in open interest could reflect a large position establishment or liquidation by these players.
2. Identify the strike prices with the highest volume and open interest, as they are likely to be the most active and liquid options contracts. These contracts may offer better pricing and execution opportunities for investors who want to enter or exit positions quickly.
3. Evaluate the risk-reward ratio of entering a long or short position in UBER options based on your trading style and risk tolerance. For example, if you believe that the price will move in one direction, you may opt for either call or put options with a strike price within the predicted price range. However, if you expect a wide range of outcomes, you may prefer to use straddles or strangles, which are combinations of call and put options with different strike prices and expiration dates.
4. Set clear stop-loss and take-profit levels for your options trades, as they will help you manage your risk and lock in profits. For example, if you buy a call option at $30.0 strike price, you may set a stop-loss at $25.0, which would limit your potential loss to $5.0 per contract if the price falls. Similarly, you may set a take-profit at $40.0, which would secure your profit of $10.0 per contract if the price rises.
5. Consider hedging your options positions with other assets or strategies, such as stocks, ETFs, futures, or other options. This may help you reduce your exposure to UBER's volatility and protect your capital from an adverse market movement. For example, if you buy a call option at $30.0 strike price, you may sell a put option at $25.0 strike price, which would generate income and limit your upside potential in case of a decline. Alternatively, you may sell a call option at $40.0 strike price, which would cap your gain and provide income in case of a rise.