Some people are trading options on a company called Wayfair. They buy and sell contracts that give them the right to buy or sell shares of Wayfir at certain prices by a specific date. These trades can tell us what some big investors think about the future price of Wayfair's shares. Recently, there has been a lot of unusual options activity for this company, which means more people are betting on where the stock will go than usual. Read from source...

1. The title is misleading and sensationalized: "Looking At Wayfair's Recent Unusual Options Activity". This suggests that something unusual or suspicious happened with the company's options, but it does not provide any evidence or explanation for this claim. A more accurate and informative title would be "Analyzing The Trading Activity Of Wayfair's Options" or "What Can We Learn From Wayfair's Recent Options Trades?".
2. The article does not clearly define what constitutes as unusual options activity. Is it the volume, the open interest, the strike price, or some other factor? This makes it hard for readers to understand and evaluate the author's argument. A good practice would be to provide a clear and quantifiable criterion for identifying unusual options activity, such as the number of contracts traded, the percentage change in open interest, or the deviation from the historical average.
3. The article relies heavily on data provided by Benzinga's algo, which is not transparent or verifiable. How does this algo detect and measure unusual options activity? What are its assumptions and limitations? How often and how recently is it updated? These questions are important to address if the author wants to maintain credibility and accuracy in their reporting. A better approach would be to use multiple sources of data, such as option chain data from Yahoo Finance or Nasdaq, and compare and contrast them with Benzinga's algo results.
4. The article does not provide any context or background information on Wayfair's options market, which is essential for understanding the trading activity. For example, how many contracts are outstanding for each strike price? What is the current implied volatility and how does it compare to the historical levels? How do the option prices relate to the stock price and the earnings forecasts? These factors can help explain why some investors may be more interested in certain strikes than others, and what their expectations and strategies are.
5. The article focuses too much on the predicted price range based on the trading activity, which is a speculative and subjective estimate. It does not provide any evidence or reasoning for how this range was calculated or why it is relevant. A more helpful analysis would be to compare the predicted price range with other indicators of value, such as the fair value derived from option pricing models, the moving average, the support and resistance levels, etc.