Nike makes shoes and clothes, but they didn't sell as many as people thought they would. So their stock price went down.

Helen of Troy sells things like hair dryers and mirrors, but they also didn't do as well as people thought. So their stock price went down too.

Kura Sushi is a restaurant that serves sushi, but they didn't make as much money as they thought they would. So their stock price went down as well.

Big Lots is a store that sells things at a discount, but they also didn't make as much money as they thought they would. So their stock price went down a lot. Read from source...

- Nike: story focuses on recent stock performance, misses the fact that Nike is a growth company with a long-term outlook, not a "traditional" cyclical consumer staples company.
- Helen of Troy: story