A big company called Apple makes phones, computers, and other things that people use every day. They are talking to another big company called Google about using a special kind of computer thinking called AI to make their products even better. Microsoft is also working on making AI smarter and hired some really smart people to help them. These companies want to be the best at AI because it can make them more money and make things easier for people who use their products. Read from source...

- The article title is misleading and sensationalist. It implies that only Apple, Google, and Microsoft are involved in the AI game, while there are many other players and innovators in the field, such as OpenAI, DeepMind, Facebook AI Research, etc.
- The article uses vague terms like "generative AI" without explaining what it is or how it works. It also does not provide any examples of how these features will benefit users or improve their experience on iPhone or other devices.
- The article relies on unnamed sources and rumors from Bloomberg, which are not verified or credible. It also cites Microsoft's AI shift as a fact, without providing any evidence or data to support this claim.
- The article focuses too much on the financial aspects of the AI race, such as revenue, deals, and market value, rather than the technical innovation, social impact, and ethical challenges of AI development and deployment. It also ignores the potential risks and downsides of AI, such as privacy breaches, algorithmic bias, job displacement, etc.
- The article has a positive tone and portrays Apple, Google, and Microsoft as dominant and successful players in the AI game, without acknowledging their limitations or competitors. It also fails to mention any of the controversies, scandals, or criticisms that these companies have faced in relation to their AI projects or practices.
- The article is too short and lacks depth and nuance. It does not provide enough context, background, or analysis to support its claims or arguments. It also uses sensationalist language and emotional appeals, such as "reshape the power", "dethroned", etc., without substantiating them with facts or evidence.