Amazon reported its earnings for the second quarter of the year. They made more money than people thought they would, but not as much as they made last year. They sold a lot of things in North America and international markets, but not as much as they thought they would. Their cloud service, AWS, did really well and grew faster than last year. Amazon also had some success with its entertainment business, like movies and TV shows. They expect to make more money in the next three months, but not as much as people thought they would. Read from source...

- The article doesn't mention any analysts' expectations or consensus estimates, which makes the comparison of results seem out of context.
- The article doesn't provide any explanation for the net sales miss, nor does it mention the impact of FX rates, which could have influenced the result.
- The article focuses on Prime Video and entertainment segment, which are not the main drivers of net sales, and doesn't mention other important segments like AWS, advertising, or devices.
- The article uses an irrelevant image of Amazon's airplane, which has nothing to do with the financial results.

Neutral, with potential for positive or negative changes based on future performance and market reactions.