So, Roku is a company that lets people watch TV shows and movies on their phones, computers, and other devices. They are making deals with other companies to help advertisers show the right ads to the right people. This makes Roku more valuable and its stock price goes up. Read from source...

- The title of the article is misleading as it suggests a causal relationship between Roku shares and partnerships with advertising platforms. However, there is no clear evidence that these partnerships are the sole or main reason for the rise in share prices. There could be other factors such as market trends, competitors' performance, consumer demand, etc.
- The article does not provide enough background information on Roku and its business model. For example, it does not mention how many users Roku has, what are its main sources of revenue, how does it differentiate itself from other streaming platforms, etc. This makes it hard for readers to understand the context and significance of the partnerships with The Trade Desk and iSpot.tv.
- The article uses vague and ambiguous terms such as "better planning", "better buying", "enhancing their campaign optimization". These terms do not clearly define what they mean or how they will benefit Roku, its advertisers, or its users. They also imply a subjective evaluation of the partnerships without providing any objective data or metrics to support them.
- The article mentions an "expanded measurement partnership with iSpot.tv" but does not explain what this entails, how it will work, or when it will be implemented. This leaves readers wondering what is new or different about this partnership and why it is relevant for Roku's share price.
- The article ends with a promotional section for Benzinga, which seems unrelated to the main topic of the article. It also tries to persuade readers to join Benzinga for free by offering them insights and alerts from analyst ratings, free reports, and breaking news. This is not a fair or balanced way of presenting information as it does not disclose any potential conflicts of interest or biases that Benzinga may have in favor of Roku or its advertisers. It also does not provide any evidence or proof that joining Benzinga will improve readers' investment decisions or performance.

- Buy ROKU shares at the current price of $58.38 or lower, as they are undervalued compared to their peers in the streaming media industry.
- Hold until the end of the year, as ROKU is expected to benefit from increased demand for TV streaming services and advertising amid the pandemic.
- Sell at a profit if ROKU reaches $75 or higher by December 31, 2024, as this would indicate a significant growth in the company's revenue and market share.