The article talks about a company called e.l.f. Beauty and how some big investors are buying or selling options, which are special ways to bet on the future of the company's stock price. The article also mentions that an analyst thinks the company's stock will go up to $220. If you want to know more about these trades, you can use a service called Benzinga Pro to get alerts and news about e.l.f. Beauty. Read from source...

1. The title of the article is misleading and sensationalized. It suggests that the options market has some special insight into e.l.f. Beauty's future performance, which is not necessarily true. Options trading can be driven by various factors, such as hedging, speculation, arbitrage, etc., and does not imply any privileged knowledge of the company or its fundamentals.
2. The article relies heavily on uncommon options trades data from Benzinga, without providing any context or explanation for what constitutes an "uncommon" trade or how reliable this data source is. This raises questions about the validity and generalizability of the findings reported in the article.
3. The article presents a mixed sentiment among big-money traders, but does not explore the possible reasons behind this divergence or its implications for e.l.f. Beauty's stock price. Instead, it simply states that these investors "know something is about to happen", which is an unfounded assumption and a logical fallacy.
4. The article focuses on projected price targets based on volume and open interest, but does not account for other factors that may influence the options market, such as changes in interest rates, volatility, dividends, earnings, etc. These factors can have a significant impact on option prices and should be considered when interpreting the data.
5. The article cites an analyst rating from DA Davidson without providing any evidence or justification for why this rating is credible or relevant to e.l.f. Beauty's stock performance. Moreover, it fails to mention any potential conflicts of interest that may arise from the analyst's Buy recommendation, such as receiving compensation from e.

The sentiment of this article is mixed as it reports both bullish and bearish views from big-money traders. However, the overall tone seems to be more cautious than optimistic, given the emphasis on potential risks and uncertainties in the market. Additionally, the fact that some investors are betting against the stock (puts) suggests a possible downside in the near future.

Given the uncommon options trades for e.l.f. Beauty, I suggest the following strategies to take advantage of the market sentiment and potential price movements. Please note that these are high-risk, high-reward scenarios and should only be pursued by experienced investors who understand the implications of their actions.

1. Bullish Strategy: Buy call options with a strike price between $80.0 and $230.0, expiring in the next 30 to 60 days. This will give you the right to purchase e.l.f. Beauty shares at a fixed price in the future, hoping that the stock price will rise above the current market value. You can also use a covered call strategy by owning the underlying shares and selling the call options simultaneously, generating additional income while reducing your overall risk.

2. Bearish Strategy: Sell put options with a strike price between $80.0 and $230.0, expiring in the next 30 to 60 days. This will give you the obligation to sell e.l.f. Beauty shares at a fixed price in the future, hoping that the stock price will decline below the current market value. You can also use a protective put strategy by owning the underlying shares and buying the put options simultaneously, hedging your downside risk while retaining your upside potential.

3. Straddle Strategy: Buy both call and put options with a strike price between $80.0 and $230.0, expiring in the next 30 to 60 days. This will give you the right to purchase or sell e.l.f. Beauty shares at a fixed price in the future, regardless of the direction of the stock price movement. You can benefit from large price swings, but you will also incur higher costs and increased exposure to volatility.

4. Strangle Strategy: Buy both a call option and a put option with a strike price between $80.0 and $230.0, expiring in the next 30 to 60 days. However, the call option should have a lower strike price than the put option. This will give you the right to purchase e.l.f. Beauty shares at a fixed price below the current market value and sell them at a higher fixed price above the current market value. You can profit from a large price movement in either direction, but you will also face higher costs and increased exposure to volatility.

5. Condor Strategy: Sell both call and put options with different strike prices between $80.0 and $230.0, expiring in the next 30 to 6