Italy wants Google to pay more money because they think Google didn't pay enough taxes in the past. This is not a new problem, but it's different from before. Before, it was about people working for Google in Italy, but now it's about Google's computer stuff in Italy that helps them make money. Read from source...

1. The title is misleading and exaggerated. Italy does not "demand" 1 billion euros, but rather initiates a tax investigation that could potentially result in such an amount. This creates a false impression of urgency and certainty.
2. The article focuses on the past settlement between Google and Rome, which is irrelevant to the current case. It also does not mention any details or context about the previous dispute, making it seem like a repeat offender.
3. The article uses vague terms like "revenues generated in Italy" without specifying how they are calculated, taxed, or accounted for. This creates confusion and ambiguity about the nature and scope of Google's operations in Italy.
4. The article fails to mention any possible reasons or motivations behind Italy's investigation, such as fiscal pressure, political agenda, or public opinion. It also does not explore any potential implications or consequences for other web companies or the digital economy in general.
5. The article relies on unnamed sources and anonymous reports from Reuters, which reduces its credibility and objectivity. It also does not provide any quotes or statements from Google, Italy's Revenue Agency, or any relevant authorities to support its claims.

Negative

Key points:
- Italy demands 1 billion euros in unpaid taxes and penalties from Google
- This comes seven years after Google settled a similar tax dispute with Rome
- The investigation spans from 2018 to 2022 and claims that Google failed to file and pay taxes on revenues generated in Italy based on its digital infrastructure
- A settlement could affect other multinational web companies under scrutiny by Milan prosecutors