The article talks about how some rich people are betting a lot of money on a company called On Holding. This could mean something big is going to happen with the company soon. Some of these rich people think the company's value will go up, while others think it will go down. The article also mentions that there have been many more options traded than usual for this company, which makes it an important event. Read from source...

1. The title of the article is misleading and sensationalized. It implies that there is a hidden agenda or conspiracy behind the big money's thinking, which is not supported by any evidence in the text. A more accurate and neutral title could be "On Holding's Options: An Analysis of Recent Trading Activities".
2. The article relies heavily on options scanner data from Benzinga, without providing any context or explanation for how this data is collected, verified, or interpreted. This raises questions about the validity and reliability of the information presented, as well as potential conflicts of interest between Benzinga and On Holding.
3. The article claims that "such a substantial move in ONON usually suggests something big is about to happen", but does not provide any historical or statistical evidence to back up this assertion. This statement seems to be based on speculation and conjecture, rather than empirical data.
4. The article describes the mood among heavyweight investors as "divided" between bullish and bearish, but does not explain why or how this division arose, nor what implications it has for On Holding's performance. This leaves readers with more questions than answers about the motives and expectations of these large investors.
5. The article mentions two puts and six calls, without elaborating on their significance, strike prices, expiration dates, or underlying reasons for their purchase or sale. This information is crucial for understanding the potential risks and rewards of these options, as well as the market sentiment towards On Holding's stock.
6. The article ends with an incomplete sentence that suggests a continuation of the story, but does not provide any follow-up or updates on the developments in On Holding's options trading. This leaves readers hanging and unsatisfied, as well as concerned about whether they are missing out on important information or insights.

Given the bullish and bearish sentiment among deep-pocketed investors in On Holding (ONON), I would recommend a diversified approach to investing in this stock. Here are some steps you can take:

1. Set a risk tolerance level: Before investing, determine how much risk you are willing to take on. This will help you decide the percentage of your portfolio that should be allocated to ONON.

2. Research On Holding's fundamentals and growth prospects: Analyze the company's financial statements, management team, competitive advantages, and market opportunities. Evaluate whether ONON is undervalued or overvalued based on its current price and projected future performance.