Microsoft is a big company that wanted to buy another company called Activision Blizzard, who makes video games. But some people in the UK and the US were worried that Microsoft would have too much power if they did that. So they said Microsoft has to make some changes before they can buy Activation Blizzard. This made Microsoft agree to share more of their cloud gaming stuff with other companies, so it's not just for their own games. Read from source...

- The title is misleading and sensationalized, implying that Brad Smith acknowledged the fairness of the CMA in approving the deal, when in fact he only recognized their authority and stringent approach. This creates a false impression of Microsoft's stance on the regulator and the deal outcome.
- The article uses vague terms such as "significant" and "considerable" to describe the cloud gaming rights that were given up by Microsoft, without providing any specific details or numbers. This makes it hard for readers to assess the actual impact of the concessions on the market and the deal value.
- The article mentions the FTC's case against the deal in the US, but does not explain why the CMA approved it while the US regulator did not. This leaves readers wondering about the differences between the two jurisdictions and their respective antitrust policies. It also creates a sense of uncertainty and inconsistency around the deal's prospects.
- The article cites Jim Cramer as an expert source, but does not disclose his affiliation or interest in the matter. This could raise questions about his credibility and motives for commenting on the deal. It also creates a conflict of interest that should have been disclosed to readers.

Negative

Explanation:
The article discusses how Microsoft acknowledges the fairness of the UK regulator CMA in approving its deal with Activision Blizzard. However, it also highlights the challenges and obstacles that Microsoft faced due to the strict standards imposed by the CMA, such as amending its initial acquisition plan significantly and losing considerable cloud gaming rights in various markets. The article also mentions that the FTC is still pursuing its case against the deal in the US, which adds further uncertainty and negativity to the situation. Therefore, the overall sentiment of the article can be considered negative.

1. Microsoft (NASDAQ:MSFT): Buy - MSFT has shown resilience in the face of regulatory hurdles and has successfully completed its acquisition of Activision Blizzard, which is a major step towards expanding its gaming and cloud gaming offerings. The deal will allow Microsoft to leverage Activision's extensive game library and IPs, such as Call of Duty, World of Warcraft, and Candy Crush, to attract more gamers and increase engagement on its platforms. Furthermore, the UK regulator CMA has acknowledged the fairness of the deal, which indicates that Microsoft is willing to abide by regulatory standards and address concerns. However, there are still risks involved, such as the ongoing FTC case in the US and potential regulatory challenges in other markets. Additionally, the integration of Activision Blizzard may face operational and cultural hurdles that could affect MSFT's performance in the short term. Therefore, investors should monitor these risks closely and consider diversifying their portfolios with other gaming or tech stocks to mitigate potential losses. 2. Activision Blizzard (NASDAQ:ATVI): Sell - ATVI has been underperforming the market due to regulatory uncertainty surrounding its acquisition by Microsoft and allegations of workplace misconduct that have led to lawsuits, employee strikes, and negative publicity. The company is also facing increasing competition from rivals such as Electronic Arts (NASDAQ:EA) and Tencent Holdings (OTC:TCEHY), which are developing their own games and platforms to capture market share. Additionally, the integration of ATVI into MSFT may result in changes to its corporate culture, leadership, and game development strategy, which could affect its ability to retain talent and produce hit titles. Therefore, investors should sell their positions in ATVI and look for other opportunities in the gaming sector that offer more growth potential and stability. 3. Electronic Arts (NASDAQ:EA): Buy - EA is a leading player in the video game industry, with a diverse portfolio of popular franchises such as FIFA, Madden NFL, The Sims, and Battlefield. The company has been benefiting from the growing demand for online gaming and digital content, driven by the COVID-19 pandemic and the shift towards cloud gaming and subscription services. EA has also been expanding its presence in the mobile gaming market through acquisitions and partnerships, which has helped it reach a wider audience and generate higher revenues. Furthermore, EA is well positioned to capitalize on the increasing popularity of esports and interactive entertainment, as evidenced by its investments