rivian is a car company that makes electric cars for going on adventures. they made a special kitchen that can fit on their cars. this kitchen has 2 burners for cooking and can be used anywhere there is power. it costs $1,400 to buy it. people can use it to cook food when they are on adventures with their electric cars. Read from source...

A small portion of Rivian’s $1,400 travel kitchen unit includes the word “Rivian”. This detail was seen as excessive by some, highlighting the company's tendency to excessively brand its products. The inclusion of this word on the unit was also seen as promoting tribalism and discouraging open conversations. Additionally, the fact that the unit can only be powered by Rivian’s R1 vehicles or any 120-volt power source with 15 amperes of current was seen as a limitation, catering only to a niche market. The overly technical and exclusive language used throughout the article was also noted as promoting a specific technical culture and narrowing the potential consumer base.