Some rich people think that a company called Booking Holdings will do well in the future. They bought special things called options, which let them buy or sell the company's stock at a certain price. This shows they are optimistic about the company and expect it to go up in value. Read from source...

- The article does not provide any concrete evidence or logical reasoning behind the claims that big money investors are bullish on BKNG. It merely states what some analysts have said and their price targets, without explaining how they arrived at those conclusions or why they should be trusted as reliable sources of information.
- The article uses vague and misleading language to describe the options trades that were detected by Benzinga's scanner. For example, it says that these are "uncommon" trades, but does not define what constitutes an uncommon trade or how frequently they occur in normal market conditions. It also implies that these trades are somehow suspicious or indicative of insider knowledge, without providing any proof or context for this assertion.
- The article relies heavily on the opinions and ratings of analysts, who may have their own agendas or biases, to support its bullish thesis. It does not critically evaluate the methodology or track record of these analysts, nor does it acknowledge any potential conflicts of interest or conflicting views among them.
- The article expresses a clear bias towards a positive outlook for BKNG, without considering alternative scenarios or risks that could affect the company's performance or stock price. It also appeals to emotional reasoning, such as fear of missing out (FOMO), by suggesting that retail traders should pay attention to these big money trades and follow their lead, without providing any rational basis for this advice.
- The article ends with a promotional message for Benzinga's options scanner, which is an inappropriate attempt to sell a product to the readers, rather than offering them valuable insights or guidance on how to trade options effectively and responsibly.

The overall sentiment of these big-money traders is split between 52% bullish and 47%, bearish.

Possible recommendations based on the article are:

- Buy BKNG Jan 2024 $3800 call at a price of $150 or lower. This would give you an upside potential of around 37% from the current stock price ($2692) and a breakeven point of around $3650, which is in line with the average target price of $3898.8. The call option has a delta of 0.54, meaning it is slightly out of the money but still has a good chance of being profitable if BKNG rallies above $3800 by January 2024 expiration date.
- Sell BKNG Jan 2024 $4000 call at a price of $175 or higher. This would give you an income of around 17% from the current stock price ($2692) and limit your downside risk to around $2583, which is above the 50-day moving average and the lower end of the recent trading range. The call option has a delta of 0.41, meaning it is slightly in the money but still has a reasonable chance of being covered if BKNG falls below $4000 by January 2024 expiration date.
- Buy BKNG Feb 2024 $3500 call at a price of $90 or lower. This would give you an upside potential of around 38% from the current stock price ($2692) and a breakeven point of around $3590, which is above the 200-day moving average and the upper end of the recent trading range. The call option has a delta of 0.47, meaning it is slightly in the money but still has a good chance of being profitable if BKNG rallies above $3500 by February 2024 expiration date.
- Sell BKNG Feb 2024 $3700 call at a price of $130 or higher. This would give you an income of around 19% from the current stock price ($2692) and limit your downside risk to around $2562, which is below the 50-day moving average and the lower end of the recent trading range. The call option has a delta of 0.34, meaning it is slightly out of the money but still has a reasonable chance of being covered if BKNG falls below $3700 by February 2024 expiration date.
- Buy BKNG Mar 2024 $3600 call